Workplace Word Families, Set 8 — Marketing (B2)

Your task

Fill in the gap in each sentence with the correct word or phrase.

0 / 15 answered

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Keep practising! Focus on the explanations below.

The account manager arranged a lunch meeting with her most valuable to discuss the contract renewal. (CLIENT)

Correct answer: client

"Client" is the noun for a person or organisation paying for professional services; contrast with "customer" (buyer of retail goods) — "client" is used in professional services (legal, financial, consulting) while "customer" is used in retail and general business.

The campaign included a large in the city centre featuring the new product alongside the brand slogan. (BILLBOARD)

Correct answer: billboard

"Billboard" is the compound noun for a large outdoor advertising structure; it combines "bill" (a poster) + "board" (a flat surface); "hoarding" is the British English equivalent; "signboard" is a smaller version — "billboard" specifically means large-format outdoor advertising.

The agency created a memorable that encapsulated the brand's promise in just five words. (SLOGAN)

Correct answer: slogan

"Slogan" is the noun for a short, memorable phrase used in advertising; "tagline" is a close synonym; "motto" refers to a guiding principle rather than a marketing phrase; "slogan" derives from Gaelic "sluagh-ghairm" (battle cry) — now firmly a TOEIC marketing term.

The brand redesigned its for the first time in twenty years, replacing the old typeface with a modern icon. (LOGO)

Correct answer: logo

"Logo" is the noun for a graphic symbol representing a company or brand; it is short for "logotype" (from Greek "logos" + "typos"); "trademark" is a legally protected symbol; "emblem" is a similar concept — TOEIC uses "logo" as the standard marketing term.

The product's new eco-friendly uses 40% less plastic and carries the environmental certification logo. (PACKAGE)

Correct answer: packaging

"Package" + -ing → "packaging" — the noun for the materials used to contain and present a product; "package" is a single item; "packaging" refers to the materials and design concept in general; "packing" refers to the act of putting things into containers.

The new car on the high street attracted hundreds of visitors on its opening weekend. (SHOWROOM)

Correct answer: showroom

"Showroom" is the compound noun for a room where goods such as cars or furniture are displayed for sale; it combines "show" + "room"; "exhibition space" is a more general term; "showroom" specifically implies a permanent retail or sales display space.

The company exhibited its new product range at the annual industry , attracting buyers from thirty countries. (TRADE SHOW)

Correct answer: trade show

"Trade show" is the compound noun for an exhibition where companies in the same industry display their products; "trade fair" and "expo" are synonyms; "trade show" is the most common TOEIC term for industry exhibitions.

The marketing campaign generated over 500 qualified for the sales team to follow up during the next quarter. (LEAD)

Correct answer: leads

"Lead" in a sales/marketing context is a noun meaning a potential customer who has shown interest; since "lead" is also a verb, learners must identify the noun use after "500 qualified ___"; "leads" (plural) is also acceptable here.

The agency prepared a compelling and presented it to three senior board members on Friday afternoon. (PITCH)

Correct answer: pitch

"Pitch" in a business context is the noun for a persuasive presentation made to win a client or contract; since "pitch" is also a verb, learners must identify the noun position after "a compelling ___"; "pitches" (plural) when referring to multiple presentations.

The store offered heavily prices on all electronics during the three-day promotional event. (DISCOUNT)

Correct answer: discounted

"Discount" + -ed → "discounted" — the adjective meaning reduced in price; "discount" alone is a noun (the reduction) or verb (to reduce in price); "heavily ___ prices" requires an adjective modifier — "discounted" is the only standard form that fits.

The limited-time of 20% off all orders over $100 was valid for the weekend only. (OFFER)

Correct answer: offer

"Offer" functions here as a noun meaning a promotional price reduction available for a limited period; since "offer" is both a verb and a noun, learners must identify the noun position after "The limited-time ___"; "offering" (gerund) would require a different structure.

The company reported a 15% increase in total revenue compared with the same period last year. (SELL)

Correct answer: sales

"Sell" → "sale" — an irregular noun form; "sales" (plural) is also correct and more common in the business compound "sales revenue"; learners sometimes write "sell revenue" (verb used as noun) — only "sale" or "sales" is the correct noun form.

The brand partnered with a leading online to expand its distribution and reach a wider audience. (RETAIL)

Correct answer: retailer

Add -er to "retail" to form "retailer" — the agent noun for a business selling goods directly to consumers; "retail" as a noun refers to the sector; "retailing" is the gerund for the activity — "a leading online ___" pointing to a company requires the agent noun.

The company buys directly from the to keep costs low and pass the savings on to end consumers. (WHOLESALE)

Correct answer: wholesaler

Add -er to "wholesale" to form "wholesaler" — the agent noun for a business selling goods in large quantities to retailers; contrast with "retailer" (sells to end consumers) — "the ___" pointing to a business selling in bulk requires the agent noun "wholesaler."

The brand operates 200 retail across twelve countries, including flagship stores in five major capitals. (OUTLET)

Correct answer: outlets

"Outlet" in retail is the noun for a physical store or sales point; "outlets" (plural) when referring to multiple locations — "200 retail ___" requires the plural; "outpost" means a remote location; "outlet" also refers to a factory outlet selling discounted branded goods.

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